How It Started

Wheels & Women was founded by Jane Crouse, a longtime car enthusiast who wanted to create something different within automotive culture. After spending years around cars and shows, it became clear there was a need for a space that centered women, creativity, and respect — not just aesthetics.

Wheels & Women is built as a community first, bringing together models, media, and organizers who share a passion for cars and collaboration. What started as a personal idea has grown into a team-driven brand shaped by the women who make it possible.